Genomics Meets Ad-Tech
GeneLink: Revolutionizing Marketing with Biology-Driven AI precision
The Next Era of Advertising
Powered by AI and Genetics
Imagine unlocking the power of genetic insights to drive marketing, targeting, and personalization.
GeneLink introduces a paradigm shift in ad-tech, moving beyond behavioral and demographic targeting to integrate biological predispositions as a new frontier of precision marketing.
Marketing powered by biology - genetic, health & lifestyle precision targeting - combined
with AI targeting powered by the largest genomic database of the Japanese population,
transforms how brands engage with audiences, enabling deeper and more
authentic connections and personalization.
GeneLink is a privacy-first platform, where all data is consented, encrypted,
anonymized, and regulation-compliant, ensuring trust and
confidence for both users and advertisers.
Built on a shared-economy model, GeneLink rewards users with
real value while delivering marketers measurable impact.
Explore how GeneLink is redefining the future of marketing
through AI and biology.
Why Genetics Changes the Game
Traditional targeting relies on demographics, behavior, and location, proxies that miss the biological predispositions driving real choices.
GeneLink fuses DNA, biomarkers, health predispositions, and lifestyle signals with AI-driven phenotype predictions to deliver:
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Unmatched precision in identifying high-intent and relevant needs
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Targeting that looks forward, not backward
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New audience categories based on wellness, metabolism and disease predispositions
And it is all built on the insights of the largest genomic database of the Japanese population, an unrivaled foundation for accuracy, scale, and trust.
Where GAFA monetizes clicks, GeneLink empowers healthier and longer lives.
Core Features
Genetic Insights
By fusing genomic and lifestyle data, GeneLink enables unprecedented targeting rooted in biology, creating a new standard of precision beyond traditional marketing.
Gene-AI
Gene-AI harnesses genomic and lifestyle data to power intelligent recommendations, enabling groundbreaking relevancy in advertising targeting.
Precise Targeting
Unlike GAFA’s ad-tech platforms built on behavior and demographics, GeneLink delivers unmatched accuracy, rich engagement, and stronger brand relationships.
Solutions for Marketers
GeneLink campaigns can be activated directly inside the GeneLife ecosystem, creating a trusted and relevant environment where health-conscious users are already engaged.
Personalized Advertising:
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In-app campaigns
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Web-based promotions
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Targeted email outreach
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Referral and affiliate programs
Targeted Sampling & Trials:
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DNA-informed product sampling
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Post-trial follow-ups
Research & Insights:
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DNA-based customer personas
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Look-alike targeting models
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Custom surveys & focus groups
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Deep lifestyle and genomic segmentation
With GeneLink, campaigns do not just reach audiences, they resonate in a trusted, context-rich environment.
Rewards & Shared Economy Model
GeneLink is built on a shared-value economy, where individuals are no longer passive data sources but active participants in a transparent ecosystem.
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Users earn GeneLife Points when they share data, engage in campaigns, or participate in research.
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Points can be redeemed for wellness products,
services, or discounts within the GeneLife ecosystem and mobile application. Future integration in third-party point programs is also planned.
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By ensuring that value flows back to individuals, GeneLink creates trust, loyalty, and sustained engagement.
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For brands, this means more authentic connections and higher-quality insights, while society benefits from healthier lifestyle adoption.
The result is a fairer advertising model where everyone - users, brands, and communities - share the benefits.
Privacy by Design
GeneLink is not just an ad platform, it is part of a broader mission to democratize access to genetic insights and reshape the future of precision marketing.
At its core, GeneLink is a privacy-first platform where all genetic and lifestyle data is fully consented, securely encrypted, rigorously anonymized, and strictly regulation compliant.
This foundation ensures the highest level of trust and confidence for both users and advertisers, making privacy not an afterthought but the very architecture of the system.
By embedding privacy into every layer, GeneLink sets a new global benchmark for ethical and transparent marketing — one that safeguards data sovereignty and delivers meaningful value back to participants.
For advertisers, it opens a future where precision and personalization are achieved responsibly, unlocking powerful AI-driven targeting while maintaining uncompromising respect for user rights.
Unlike the current ad-tech solutions, GeneLink is differentiated by its privacy-first foundation.
Why GeneLink?
GeneLink is not just another ad platform, it is the new global standard for health and wellness marketing:
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Empowering individuals: GeneLink is built on trust, delivering personalized health and wellness insights derived from biological and lifestyle data, moving far beyond generic targeting.
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Beyond traditional ad-tech: Unlike platforms that simply monetize attention, GeneLink begins with consent and transparency, ensuring personal information is used responsibly, ethically, and in ways that benefit both users and brands.
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Commitment to longevity: At its core, GeneLink’s mission is to help people live longer, healthier, and better-informed lives by transforming advertising into a force for wellness, prevention, and positive lifestyle change.
Do not wait, register now and experience the future of precision marketing with GeneLink.
Q&A
Does GeneLink share raw genetic data with advertisers?
No. Raw genomic data is never shared. All targeting is based on aggregated, anonymized, and consented signals processed within secure environments.
What makes GeneLink different from GAFA or other platforms?
While GAFA relies on demographics and behavior, GeneLink introduces a new dimension of targeting, genetics and predispositions. It is prescriptive, not just predictive, and built on user consent and trust.
How is user privacy protected?
At its core, GeneLink is a privacy-first platform where all genetic and lifestyle data is fully consented, securely encrypted, rigorously anonymized, and strictly regulation compliant, ensuring users benefit directly from their participation.
Who can use GeneLink?
Brands and agencies in health, wellness, nutrition, lifestyle, and consumer goods can run compliant campaigns. Access is reviewed to ensure regulatory alignment and compliance.
What’s the unique advantage in Japan?
GeneLink is powered by the largest genomic database of the Japanese population, enabling unmatched accuracy, scale, and local relevance.
About Genesis Healthcare
A.D.A.M. Innovations is a leader in genomics, AI, and precision health innovation. Leveraging the largest Japanese genomic database, the company develops advanced solutions across consumer genetics, clinical diagnostics, and AI-powered R&D platforms. To date, Genesis Healthcare has performed more than 2.8 million genetic tests.
About GeneLife and GeneLife Points
GeneLife is the consumer brand of A.D.A.M. Innovations. GeneLife, brings genetic testing directly to individuals through at-home kits and e-commerce channels. With a 74% market share (source: Fuji Kimera), GeneLife stands as the market leader, delivering personalized health and wellness insights to empower better living and longevity. GeneLife rewards its users with GeneLife Points through its mobile application, offering incentives for participating in R&D programs, engaging in promotional activities, and contributing to the advancement of personalized health and wellness.
How do I get started?
Register to access the GeneLink platform and our team will guide you through onboarding, compliance, and campaign activation.